Multi-starrers, new trend in Malayalam filmdom

Lekshmi Gopalakrishnan Thiruvananthapuram, May4 (PTI) With global release and satellite rights becoming deciding factors of a film''s success, Malayalam filmakers now largely prefer a multi-star cast to attract maximum audience to cinemas and enhance value of their films before theatre owners and TV channels. Of around 90 Malayalam movies released in 2010, films with a multi-star ensemble did well at the box-office compared to many others. ...