Films are riding on marketing fundas: Kay Kay Menon

Mumbai, May 17 (PTI) Actor Kay Kay Menon, who is looking forward to the release of his two upcoming films--''Bheja Fry 2'' and ''Bhendi Bazaar'', says marketing blitzkrieg has taken over content and creative considerations in the industry."Today cinema has become money driven...marketing has gained mileage and the content of a film has taken a backseat. Audiences are fooled by exorbitant marketing thereby increasing the box office results. Today, a film''s budget is equal to marketing cost," Kay Kay told PTI in an interview."I have nothing against marketing... ...