Philips ropes in John Abraham for personal care products

Kolkata, June 10 (PTI) To give a boost to its consumer lifestyle business, Philips India has roped in Bollywood actor John Abraham. The company will launch slew of new products in personal care, both for men and women. "From today John Abraham will campaign for men''s personal care products," consumer lifestyle business head Anjan Bose said today. He said the company, while maintaining its position in the premium segment, will also introduce products in the mass segment now. "We have decided to expand the market pyramid and for that we will launch products for the masses. ...