Luxor signs Big B as brand ambassador for Parker for two years

New Delhi, June 15 (PTI) Luxor Writing Instruments today said it has signed Bollywood star Amitabh Bachchan as the brand ambassador of ''Parker'' pens in India again after a gap of two years.Bachchan was the brand ambassador of Parker from 2001 till 2008. The new endorsement contract will be for two years."Re-signing Bachchan came naturally as there is no other name we could think of that could match the Parker legacy so well," Luxor Group Executive Director Pooja Jain said in a statement. ...