Philips takes celebrity endorsement route once again

New Delhi, Jun 16 (PTI) Almost a decade after the high profile faces of Sachin Tendulkar and Aishwarya Rai promoted the company''s different products, consumer electronic firm Philips is again signing up celebrities for endorsement.The company, which has recently signed up Bollywood actor John Abraham, said it is taking the celebrity endorsement route once again to make the brand a more youth oriented one."As a strategy, Philips has never gone into celebrity endorsements in a heavy way in most countries not only in India. ...